Systemroutebase Trade Marketing
Retail activation plans shaped for Thai store floors
From booking windows to promoter briefs, we plan trade marketing that retailers approve and shoppers meet at the shelf.
Primary service
In-store activation planning
A concrete plan for launches, seasonal pushes, and category resets — floor layouts, retailer packs, staffing days, and KPIs tied to sell-through.
We work from retailer formats and booking calendars, not abstract campaign decks. You receive a timed run-of-show, material specs, and store-manager asks that travel cleanly from Bangkok HQ to regional doors.
From THB 45,000 per campaign · 2–6 weeks planning
Related offers
What you can book next
Shelf programs, trade calendars, workshops, field briefs, and post-wave reviews — each scoped as a deliverable, not a vague retainer.
From the floor
“They booked our gondola ends before creative locked, and the promoter brief fit on one page. Store managers knew exactly what to expect.”Trade lead, personal care brand · Bangkok modern trade
Insights
Notes from trade planning
Practical reading on Thai retail calendars, store approvals, and field briefs.
Planning Activations Around Thai Retail Calendars
How Songkran, mid-year sales, and Chinese New Year windows shape in-store booking timelines in Bangkok chains.
What Store Managers Actually Approve
A practical checklist for POS and sampling requests that clear local store gates faster.
Building a Trade Team Brief That Fits on One Page
Field promoters ignore long decks. Here is a one-page structure that still covers the essentials.