Activations

Plans that reached the floor

A selection of activation programs we planned with brands and retailers — from hypermarket launches to compact convenience sampling.

Retail shelves with consumer products

Modern Trade Launch — Personal Care

National hypermarket chain · Bangkok & Chonburi

Six-week activation plan for a new SKU range: gondola ends, sampling weekends, and promoter briefs across 42 stores.

Outcome: On-time fixture install in 40 of 42 stores; sampling days completed without policy flags.

Packaged products on retail shelves

Convenience Format Sampling Wave

Urban convenience network · Bangkok metro

Compact demo kits sized for tight aisles, with a shared booking calendar across 80 doors.

Outcome: Unified promoter script and photo standards adopted by two agency partners.

Bottled beverages on store shelves

Category Reset — Soft Drinks

Cash & carry accounts · Central Thailand

Trade calendar and display program for a mid-year category reset with joint business workshop.

Outcome: Retailer-approved POS kit and a 90-day promotion sequence locked before print.

Department store retail interior

Seasonal Gift Set Displays

Department store beauty floors · Bangkok

Shelf and counter displays for Lunar New Year gift sets with compliance-ready artwork briefs.

Outcome: Display concepts cleared in one submission cycle; install guide used by floor teams.

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