Insight
What Store Managers Actually Approve
National agreements open the door; store managers decide what stays on the floor. Requests that fail usually ignore safety clearances, aisle width, or competing brand bookings. Keep POS kits simple: correct dimensions, Thai-language mandatory claims where required, and a one-page install guide. Sampling works better with a fixed footprint and waste plan. When you visit stores, ask what failed last quarter — those constraints belong in your next brief before creative starts.