Insight
Building a Trade Team Brief That Fits on One Page
A useful field brief answers five questions: which SKUs, which talk track, which demo steps, which photos to send, and whom to call when stock is missing. Put those five blocks on one page. Link to longer brand stories only as optional reading. Test the brief with one promoter before a national roll-out — if they need to ask the same question twice, rewrite the block. Measurement improves when photo standards are pictured, not described.